The Freshly Minted Freshly Minted Socks | Urdin

Urdin. It's 'blue' in the Basque Country. We've done a time or two at the Tour and if there is something you'll never forget it's cycling fans of The Basque Country. Get yer'self over yonder for a spin and drink some kalimotxo (coca-cola and red wine) post ride. It's an acquired taste, but when in Rome do as the Romans...as is said.

ABOUT FRESHLY MINTED

Finely knit. Always changing designs. Never ending style.
Something first class and fresh, and on the finer side of life.

Mint wanted to make that something accessible, choice, and utile. And what’s more utile than socks?

Mid-century modern designs and colors are incorporated into these freshly minted socks. One can never truly replicate an original mid-mod fabric, design, or piece of furniture because there’s an emotion attached to the original and to the era. That’s why we love the era. We know there are emotions attached to some of your material things. And we hope that you attach some emotion to ours.

Much like original mid-century modern items that can never truly be replicated, minted Mint socks will never be replicated. Once that model in a specific color and design is gone, it will never come back. Newly minted socks will follow.

We’ve washed ours hundreds of times and we can’t seem to make them sag, deform, or discolor. We definitely can’t spin cycle the shape out of them. We tried and failed so we’re bringing our freshly minted socks to life. And we hope you attach emotion to them.

WHY TWENTY-ISH BUCKS?

In case you’re wondering why these Italian made socks sell for twenty-ish bucks, it’s this simple: First, Mint is giving some of that money away. For every pair of socks they sell, they are giving a buck to the National Interscholastic Cycling Association, also known as NICA.

Okay, so the second reason their Italian-made socks will run you a mere twenty-ish (besides the fact that they’re made in Italy), is the box. These socks are packaged in an uber mod reusable button and string-tie box. This is the type of box you might have seen sitting on the art director’s desk at one of those 1950s advertising firms. If you weren’t born yet – and most of us weren’t - then maybe you saw one on Mad Men. We’re certain you will want to reuse it. Shucks, you may even end up buying more socks just for the box.

But NICA first. And foremost. #morekidsonbikes