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$500 off Trek Project One & seven cycles custom

Incite frame envy

You don’t have to settle for a standard frame that blends in with the rest. Take advantage of $500 off Project One paint upgrades* and stand out when you ride. 

Our other custom option, Seven Cycles, will also be providing $500 off a custom frame during this same time frame

Here’s how it works:

Just visit us January 2-31, pick out your new ride, and choose from one of our awesome Project One paint schemes. We’ll cover the cost of a custom paint upgrade, or pay up to $500 towards a premium paint scheme.

*Project One bike must be ordered during sale period. Excludes electric bikes, Supercaliber, and framesets. Not valid on prior purchases. No cash or gift card value.

Choose your model

Keep it on the road with Madone, Domane, Emonda or Speed Concept, or take your dream to the trail with a Fuel EX, Top Fuel or Slash.

Choose your paint

Thousands of colors and design schemes, from boldly simple to outrageously cool, are brought to impeccable life by the best artists in the business.

Choose your parts

You can spec every detail to your liking, from wheelset and group to saddle and cable housing, or choose one of our preconfigured combinations.

The big finish

After you’ve built your dream bike, top it off with some flair. Pick water bottle cages to hold your hydration and complement your ride. Add clipless pedals to increase the power of your stride and a sensor to measure it. Top it off with a mounted computer to track speed, cadence, and distance.